Front Desk Mastery
The voice of your practice deserves training as precise as your dentistry.
Front Desk Mastery: Build Trust Before They Walk Through the Door
Before your patients ever meet you, they meet your receptionist.
Train your front desk team to sound calm, confident, and caring — even under pressure.
Why This Matters — The Power of the First Call
Every successful practice starts with a single word: Hello.
Those first seven seconds define everything — tone, confidence, and whether a patient feels safe enough to say yes.
Too often, front desks sound rushed or robotic. Patients don’t call for information — they call for reassurance.
When your receptionist speaks with warmth and poise, trust begins long before the first appointment.
About the Program — A Focused 4-Hour Coaching Session
Front Desk Mastery is a compact yet transformational training designed for the people who carry your practice’s first impression — your reception team.
In just four hours, we’ll cover:
• The psychology of tone and trust
• Proven phrasing that turns enquiries into appointments
• Handling cost questions without fear or fluster
• Presenting the practice story with clarity and warmth
• Managing objections and follow-up with confidence
What You’ll Learn
- The 7-Second Trust Window — Master tone, posture, and the power of first impressions.
- Discover the Why Behind Every Call — Ask questions that reveal motivation and emotion.
- Presenting the Practice with Confidence — Build a consistent and authentic practice narrative.
- Guiding to “Yes” with Grace — Handle objections naturally and close without pressure.
Who It’s For
For dental receptionists and front-desk coordinators who want to:
• Build confidence and calm under pressure
• Convert uncertain enquiries into booked appointments
• Represent the dentist with empathy and professionalism
• Strengthen patient trust from the very first ring
About Your Coach
Dr. Gerald Kaplan — Founder, ProDental Coach
After 53 years in prosthodontic practice, Dr. Kaplan now mentors dental teams to restore human connection in healthcare.
His training blends psychology, communication, and compassion — helping front-desk teams become the trusted voice of the practice.
“This program isn’t about scripts — it’s about sounding like someone your patients can trust.”
Investment
Your 4-Hour Private Coaching Package Includes:
- One 4-hour live interactive Teams session
- Custom role-plays, scripts, and cheat sheets
- Personalized feedback and progress notes
Fee: R7 000,00 per practice